Learn how to market your holistic health business successfully or have the work done for you while you get back to helping your clients.
I get it! You’re on a mission to help people transform their lives.
Working in the health & wellness industry is your calling – but marketing? That definitely isn’t!
The constant balancing act between nurturing your clients and promoting your practice can feel overwhelming.
Maybe you don’t know where to get started? Or you’re wondering what marketing tactics would bring the best results?
INTRODUCING …
I believe in a different kind of marketing – one that’s ethical, authentic, and refreshingly simple. It’s a proven path to success, where every strategy is designed to not only bring clients to your practice, but to foster lasting, meaningful connections.
Raise a hand if you’ve ever been told that all you need to market yourself is a profile on some directory and a social media presence? You can do better! The professional marketing industry is full of cutting-edge strategies that can help you attract perfect-fit clients with ease. Let me teach you how!
Trying to “sell” health services is a tricky and sensitive subject, I get it. That’s why I prioritize ethical storytelling, empathy and authenticity over cold, hard “sales”. My main goal is to help you get your message out there so that those who need your help most can actually find you.
I understand that simplicity is key for busy practitioners and therapists. That’s why my approach is all about creating simple and straightforward strategies that can help you reach your individual goals. No unnecessary complexity, just clear and effective methods to help expand your reach and make a meaningful impact.
Forget about the complexities of marketing, free up your time and maximise your impact. I offer personalized solutions so that you can focus on what matters most – helping your clients heal!
Whether you’re just getting started or want to give your existing business a makeover, this all-inclusive package has everything you need to connect with your ideal clients.
Just getting started? Let’s build a website that perfectly reflects you and your unique business, capturing the hearts and minds of your ideal clients from the very first click.
With the right tweaks and tactics, we’ll make sure your current website shines on search engines, drawing in the organic traffic your business deserves.
I love helping people who help people! That means I love working with anybody whose mission it is to help others live a healthy, fulfilling and meaningful life. In practice, that could be therapists, mental health coaches, educators, personal development businesses, nutritionists and other health practitioners, physiotherapists, etc. If you’re not sure whether we’d be a good fit, just reach out so we can have a chat.
Absolutely! Selling “health” is a tricky subject, I get it. It doesn’t matter if it’s mental, physical or emotional health you are offering, there is a fine line between communicating the powerful impact your work can have and sounding “sales-y”. My entire approach to marketing is based on balancing this dilemma. If you’d like to find out more about it, you can read about my approach here.
I have two masters degrees – one in corporate communication and one in analytical psychology. I started my marketing career in 2019, working in a variety of different agency settings doing everything from influencer marketing, content marketing, search engine optimization and Google Ads. I started Heartfirst Marketing on the side in 2020 and have been working exclusively with practitioners in the health and wellness industry since 2021. Since that time I have done everything from marketing strategy, website development, search engine optimization, conversion optimization, graphic design, blog writing, social media, newsletters, podcast management, video editing, and more!
For more details on the cost of my 1:1 coaching program or my marketing services, you can check out this page here.
In terms of marketing costs, you definitely won’t need a large budget to implement the Heartfirst Approach. Your monthly costs will mainly consist of running your website (usually around $20-60/month), and possibly a few marketing tools (like email marketing software) which are generally either free for low usage or quite reasonable (also around $20-30/month). The only potentially higher expense could be for practitioners who are interested in trying out Google Ads, which typically requires an investment starting at around $300-400 per month to be effective. However, this is entirely optional and usually only suited for those who already have the budget and want to explore this particular avenue.
For many businesses, the focus of marketing is on selling yourself and your services. While this is a key aspect of telling your story, I believe that the most effective type of marketing is the kind that puts its clients at the forefront of all decision making. What problems are our clients facing? What challenges are they dealing with on a daily basis? What do we, as a business, have to offer to make their life easier? From this perspective, your business becomes a story that promises a solution and marketing becomes all about telling that story. When every part of your business’ communications shows how much you care about your clients and their well-being, sales usually end up increasing all on their own.
Absolutely! I understand that many heath-related businesses will be tied to certain ethical regulations such as HIPAA, etc. Maintaining the highest ethical standards in all marketing communication is one of my highest priorities. In the majority of cases, this kind of work won’t involve handling any sensitive client information, so HIPAA regulations won’t be a concern. However, in some instance where practitioners might want to use external marketing tools that collect client information, I can provide recommendations for specific tools/resources that allow practitioners to ensure compliance.
The timeline for results can vary based on several factors including your specific practice history, your target audience, and the strategies implemented.
For example, increasing organic traffic through search engine optimization is free but it usually takes several months until you start reaping the fruits of your labor. Running Google Ads on the other hand can give you new client leads within a matter of days but usually requires that practitioners have the available budget to spend on these ads.
So there is no clear cut answer to this but on average, I’d say you will usually start noticing positive shifts in website traffic and engagement within a few months
No problem! Here are some resources that can help you get started for free.
In this article, you'll learn why you've been given bad marketing advice and why social media isn't the best strategy to attract new clients to your practice.
In this article, you'll learn why you've been given bad marketing advice and why social media isn't the best strategy to attract new clients to your practice.
In this article, you'll learn why you've been given bad marketing advice and why social media isn't the best strategy to attract new clients to your practice.
Hi, I’m Nicole! I’m not just another marketing specialist; I’m also a passionate advocate for holistic health that encompasses mind, body and soul. My own holistic health journey has had a profound impact on my life and that’s why I pour my heart into helping professionals in this field.
With two Masters degrees, one in communication and one in analytical psychology, I bring a blend of understanding and strategic thinking to my work. Beyond marketing, you’ll most likely find me cooking in my kitchen, rereading one of my favorite book series or learning about something entirely new to me.
