After graduating with a M.Sc. in Corporate Communication from the University of Amsterdam in 2018, I learned my trade in two corporate marketing agencies (a large one and a small startup).

During that time, I got my hands dirty in nearly every type of marketing there is – marketing strategy, content marketing, copywriting & CRO, branding, search engine optimization, email marketing, social media, Google ads, influencer marketing. I wanted to try out as many different skills as I could in order to eventually make up my mind as to what I liked best.

What I quickly learned was that while I loved the diversity and creativity of the job, I desperately lacked passion for the types of products and services I was needing to sell. In 2020, I got the chance to work with a client selling practice management software to private practitioners who struggle to manage their business on their own. It was like a lightbulb went off in my head. 

At the time, I had just developed a soul-deep fascination with everything psychology, mental health and personal development. What if I took all of my marketing education and experience and made it my mission to help those working in the mental health industry? 

Not in the usual sales-y way but in a way that felt authentic and effective? Heartfirst Marketing was born …

Since 2021, I’ve been on my mission to teach marketing to anyone who’ll listen. I’ve worked with dozens of individuals and businesses, therapists, counsellors, educators, nutritionists, healthcare professionals and provided support with just about any type of marketing you could think of.